If you looking for better search engine rankings then this is the right blog you are reading Definitely you are doing your best to rank onto google but I am here to guide you for better results and after reading this you can stop investing, google search console is the best option.
If you have low fund to invest then you need to focus on SEO(Search Engine Optimization) We need to Thank to Google they Gave us best Tool for understand our website, how much traffic came into that website and also highlighted the website issue and how we can improve the site for better results
We are Known that as Google Search Console. That tool is universal and very famous, that tool also known as Google Webmaster. In 2015 Google Named Google Search Console so if using different terms then no need to worry that is same thing.